Did you know that less than half of the millions of home buyers who have shown an interest in owning real estate will actually follow through with a deal? This is great news for real estate professionals! There is a deep well of untapped buyers who are looking for the right real estate purchase and you could be the lucky realtor to help them find homes for sale in Coral Gables, Oviedo, or Cape Coral.
According to realtor.com® Chief Economist Jonathan Smoke, the numbers across the country show 17 million would-be real estate buyers are in the market but less than 6 million transactions will actually take place during the year. The question is who are these lukewarm homebuyers and how do you find them in your area.
Buyers Looking at Homes for Sale in Coral Gables
If you are a Coral Gables real estate professional who would welcome any new buyers then you need to let it be known that you are ready and willing to find them their homes for sale in Coral Gables. Some key ways to get your name in front of these potential purchasers:
Google Ads
One of the best ways to have your name and office found by buyers is through local advertising. Recent statistics show 60 percent of home buyers Googled their future realtor, while 75% of interested sellers used social media to find a sales professional to list their homes for sale in Coral Gables.
Database
Use your database of past clients to work future deals. Whether you assisted these past customers in purchasing Coral Gables homes for sale or selling Coral Gables real estate, hopefully, you’ve held on to their contact information. Call or email them and see where they are in their home status. Even if it was a recent close, they may know someone who is in need of a real estate professional. Never be afraid to ask for a referral or testimonial that you can use on your website or social media sites.
Lead Generation
Besides working your database, why not try to call on expired listings or for sale by owner listings. These can turn out to be hot leads. Find out if the home seller is committed to their realtor or if they would like to try a different approach. The key word is committed, according to a RISMedia article. When working through expired listings, don’t ask the homeowner if they are working with a realtor because they are. Ask if they are committed to a realtor. That’s the difference.
Obviously, for sale by owners are not using a realtor. This is where you can educate them on the benefits you as a Coral Gables real estate professional can help them sell their home.
Varying Approaches to Finding the Right Homes for Sale in Coral Gables
With inventories tight and prospects high, realtors may need to get creative in their approach with their clients. Some ideas you might want to use:
- Outside the market: If a homebuyer is unable to find an ideal home in the Coral Gables real estate market, what about Winter Park, Truck Corner, Chuluota, Union Park, or Orlando?
- Higher or lower price: Find out if they would be willing to go up or down on their ideal sales price.
- Property type: Are your buyers set on a single family home or will a townhouse, condominium, villa, or another type of Coral Gables real estate property be within their realm of possibility?
