Real estate professionals working in the Delray Beach real estate market need to be different in order to make a difference. We all know that customer service is a must in any market, but is the experience you provide when selling or listing Delray Beach homes for sale really a better experience for your clients than what your real estate competitors are giving them?

What Makes You So Special?

Remember that old skit from Saturday Night Live where comedian Dana Carvey’s Church Lady character would sarcastically retort to her guests, “Well, isn’t that special.” Could that skit play in the background of your business when you list what you do for your customers? Are they truly special? Will clients working with you as they search for Delray Beach homes for sale actually recall what you did for them enough to remember you months later and refer your name to their friends, family, and colleagues?

Most Delray Beach real estate professionals think their name stands out from their competition, but 90 percent of them have never actually attempted to put their name to the test to find out what their competitive advantage really is.

How Are You Different From Competitors?

The only way to know if what you are doing is above and beyond what else is offered in the Delray Beach homes for sale marketplace is to research your competitors. What are other successful real estate professionals doing and are you doing as much or more? To soar to the top, you will need to know this.

By knowing how your competition works the Delray Beach homes for sale market will help you:

  • Understand your competitive advantages: One of the first ways you can start to identify these is by developing a strong bio and adding it to your marketing materials. When you know what you are really bringing to the table and can put them down on paper, then you can deliver those to clients search the Delray Beach homes for sale real estate rolls for a home of their own.
  • Understand the marketplace: Delray Beach real estate is an active and lucrative market. Know the people, businesses, and atmosphere well will help you maneuver buyers adeptly through the homes for sale in Delray Beach. It also will help you get clarity on who your competitors really are.
  • Design your marketing plan to maximize your advantages: Depending on what these are will affect the approach you take. If you are a captivating speaker, then be sure to attend local events and join local meetup groups and associations. Volunteer yourself as a speaker. This will help you build name recognition and provide you with face time to grow your contact base.

Must-Haves Habits for Every Delray Beach Real Estate Professional

Along with the list above of your own unique and personal advantages that will differentiate you from the competition, there are some basic habits ever real estate professional needs to have in their repertoire:

  • Manage relationships well
  • Know how to develop business
  • Deliver an outstanding customer experience

Remember, when you know your customers and prospects very well, then you will know how to meet their needs better than any of your competitors. That’s vital to the beginnings of a competitive advantage.

Florida Realty News
Florida Realty News
Berkshire Hathaway HomeServices Florida Realty, a wholly-owned subsidiary of WCI Communities, has over 39 locations and more than 1,650 real estate sales professionals and team members serving 17 counties throughout Florida.
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