When it comes to the Vero Beach real estate market in 2017, there are some facts that every home buyer and seller should know. For instance, it is not easy to reach the top of Google’s search engine, unless of course, you are willing to pay big money for pay per click ads. Even if you hire the best content writer in the business who understands everything about keywords, and understands how to avoid being spammed, it still takes a lot of work. It can take 6 months or more. After all, there is plenty of competition in the South Florida real estate market.
What a digital marketing team needs to become acquainted with is its targeted audience. Is your team trying to reach millennials, baby boomers, or retired baby boomers? Where are they located and what hours do they usually search the web? Once all this key information is figured out, you should employ an imaginative and unique marketing strategy to utilize on your website and e-mail blasts with press releases, as well as your social media outlets and blog.
While reaching the top of Google’s search results for a popular term, like “home for sale in Vero Beach,” is anything but easy, it is still possible to accomplish without spending a small fortune on AdWords. It takes a bit of persistence to figure out what exactly your target audience is searching and what information they actually care to read. Not every individual looking for “Vero Beach homes” actually wants to buy a place. Some may be looking to rent property, while others simply want to view the fanciest real estate in the area. That is why it can be imperative to supply exactly what your targeted audience is looking for, whether it is photos or prices, if not both, of homes on the market. Aim your website towards your targeted audience, whether it is retired folks looking for affordable apartments, families seeking for casual houses, or millionaires searching for beach property. Use colorful photos and good writing with catchy phrases to attract readers’ attention online. Finally, apply to their needs and desires by mentioning pets and neighbors, while mentioning the distance to the mall, the highway, and the Atlantic Ocean.
When looking to sell a Vero Beach luxury home, do your best to take yourself out of the deal. When showing a home, feel free to take down kids’ trophies and family photos. If posting information online, you can always add an “About Me” page. Otherwise, keep your personal information limited to one professional photo of yourself. Buyers generally do not care. In fact, you need to do everything you can to make it easy for them to see a property as theirs, rather than some stranger’s place. At the same time, utilize a user-friendly website with a big call to action, such as “Call Now to Set Up an Appointment for a Tour.”
Finally, it is always important to remain professional in this business, regardless of what kind of day you or your sick children are having. As long as you can maintain your professionalism and stay up to date with the latest and greatest market trends, you can make a marvelous living on the South Florida real estate market.
About Berkshire Hathaway HomeServices Florida Realty:
Berkshire Hathaway HomeServices Florida Realty serves 19 counties throughout Florida with over 40 locations and approximately 1,800 Sales Professionals. The full-service brokerage company, founded in 1999, is a subsidiary of Lennar Corporation, a Fortune 500 company and is a franchise member of the Berkshire Hathaway HomeServices’ network, one of the few organizations entrusted to use the world-renowned Berkshire Hathaway name. The company offers residential and commercial services as well as seasonal rentals, property management, REO & Foreclosures, corporate relocations, referral services, title, home service plans, and personal concierge services. Berkshire Hathaway HomeServices Florida Realty ranks in the Top 10 in the network among 42,000 Sales Professionals, 1,200 offices throughout 47 states. The company is the overall No. 1 fundraiser for The Sunshine Kids Foundation, having generated more than $3.37 million since 2001. Visit www.BHHSFloridaRealty.com.
