If you haven’t already noticed, Americans use their mobile devices more and more every day. According to the Pew Research Center, 90% of American adults own a cell phone, which is why realtors need to keenly target this technology as a primary place to market their services and listings.
Mobile and the Future of Home Buyers
Millennials are a mobile-enabled generation. Although they have been slow to enter the real estate market, the positive shift in housing prices are bringing in more and more of these potential home buyers aged 35 years and under in to look for homes, like Boca Raton luxury homes.
A 2014 Google Consumer survey found 18 to 34 year olds were twice more likely to say they plan on buying a home in the next year than 35 to 54 year olds. Half of all U.S. millennials visited real estate web sites that July and 36 percent visited real estate web sites or apps on mobile devices.
When considering future home buyers, millennials reportedly turned to their mobile devices twice as much as the average person in the U.S. to explore local real estate information, like Boca Raton luxury homes.
Mobilizing Marketing Strategies
As millennials enter the search for a real estate property they can call their own, they will most definitely be turning to their digital devices as they search for residences to buy and rent.
Now is the time to move your listings into the digital age to help you reach this new audience. A couple of easy to do ideas from dotsignal that can help you gradually shift your mobile strategies:
Text Codes on Yard Signs: Yard signs are still one of the best ways to target home buyers. Whatever age group home buyers fall into, seeing a “For Sale” sign in a neighborhood of their liking is likely to draw attention.
Engaging these passersby to act is the next step. An easy way to do that is to simply ask them to text a specific code to a number that will then provide property specific information about the house. This is a fantastic way to give relative details to interested buyers on Boca Raton luxury homes and filter only serious inquires directly to your phone.
800 Numbers, GPS, and Voice Technology: Enlist the help of GPS technology by inviting home buyers to call an 800 number on a yard sign or sign rider. Voice Search technology will allow a caller to say the property address and receive information about the home they are passing by.
At the same time, these technologies can be set to give you real-time lead information. Besides providing you with pertinent leads, this type of technology can assist in tracking how effective your yard signs are as a lead source.
If the high-tech end of this seems a bit much, you can use less upscale options. For example, when callers dial in, give callers a choice to either receive property information from a voice recording or a text message. Once they are directed to the method of their choice offer them the convenience of being directly transferred to your number.
It’s crucial to your business to leverage new technologies not to replace tried and true real estate marketing tactics but, to improve upon those tactics so you can grow your business strategically. Placing your marketing in areas you can monitor and manage will help you streamline your expenditures and grow your lead-base in a quality manner.
