As every professional working in the Orlando real estate business already knows, referrals are golden. To get referrals on a continual basis, you must keep healthy relationships with your coworkers, as well as your past and present clients.
Building strong client relationships is everything. You may be the smartest and the most experienced real estate guru in all Florida, but nobody will want to give you any business if you are a drag to work with. In other words, any professionals going through an ugly divorce should take some time off. Come back when you are in better spirits. Doing so will allow you to develop better connections with clients, build their trust, and earn their business.
In order to leave a positive and last impression with an individual, it is always smart to focus on his or her first impression of you. Make it a point to use his or her name as often as possible. It makes the person feel special while showing that you are focused on him or her.
Next, perform a little research to figure out what type of homes for sale in Orlando may strike his or her interest. Would a Downtown condo for a wealthy bachelor or a 4-bedroom house with a swimming pool for your client’s three children be more appropriate?
Is simple as is sounds, a simple smile can go a long way in the real estate business. Not only does a grin make an executive more likable, but he or she will come across as more trustworthy too.
Never lose contact with your clients. Keep in touch even after a sale is complete, whether it is with a phone call, a monthly email blast, or a text message on major holidays. Doing so will assure your relationship for future business, as well as referrals. An ideal example would be a follow-up phone call after a client moves into a new home. Simply check in to see how the family is adjusting and if there is anything you can do. Another trick is sending a small, but useful personalized present, such as a pen or a fridge magnet. Make sure to include your name and contact information on the gift as a reminder of how easy it is to get in touch with you.
On top of little gifts, you can stay on real estate buyers’ minds with useful information. Just send out a mailing and/or an e-mail blast that discusses the latest news in a community. Supply local news, along with the sports schedules for local schools, and provide info pertaining to the local housing market.
Always remember to be social with potential and current clients. Sure, folks use their smartphones and social media for everything these days. But that does not mean you shouldn’t invite people to your office, if not an open house at an Orlando luxury home you are representing, or even a party you are throwing. Doing so allows people to feel special, rather than another name on your client list.
About Berkshire Hathaway HomeServices Florida Realty:
Berkshire Hathaway HomeServices Florida Realty serves 19 counties throughout Florida with over 40 locations and approximately 1,800 Sales Professionals. The full-service brokerage company, founded in 1999, is a subsidiary of Lennar Corporation, a Fortune 500 company and is a franchise member of the Berkshire Hathaway HomeServices’ network, one of the few organizations entrusted to use the world-renowned Berkshire Hathaway name. The company offers residential and commercial services as well as seasonal rentals, property management, REO & Foreclosures, corporate relocations, referral services, title, home service plans, and personal concierge services. Berkshire Hathaway HomeServices Florida Realty ranks in the Top 10 in the network among 42,000 Sales Professionals, 1,200 offices throughout 47 states. The company is the overall No. 1 fundraiser for The Sunshine Kids Foundation, having generated more than $3.37 million since 2001. Visit www.BHHSFloridaRealty.com.