Technology is one of the greatest tools realtors have at their fingertips. It may be as small as your mobile phone or tablet or as large as your Bluetooth enabled vehicle with GPS and other connectivity. Being able to answer client inquiries on the spot and as accurately as possible keeps you ahead of the competition.
To keep up with the latest and greatest evolvements in the technology driven business world we live in, there are 3 basic strategies realtors should consider.
3 Basic Tech Strategies for Realtors
- Go Tech: Old school realtors need to embrace the new, and enlist their kids or grandkids to help learn about all the new devices, platforms, and software, if need be.
As a real estate sales professional, you need to be able to access the documents you need, when you need them in order to seal the deal. Whether it is a deal for Weston luxury homes or Coral Springs homes for sale, in today’s fast-paced world of instant access clients appreciate a realtor who can get the job done as quickly as possible.
One way to do this is to enlist a transaction management system that will allow you to manage and organize all transaction documents in digital form. This will give you remote access to documents any time you need them. You can forward documents, and allow others to access documents online.
With a transaction management system, you also will be able to quickly order services from preferred vendors online, making the process of closing a deal virtually paperless.
- Invite Customers: Instead of spending money on advertising that may or may not be seen by clients that may or may not be interested in buying or selling properties in your local area, why not let them come to you by targeting them and their current needs?
The Internet makes this easy! Write short articles about the local real estate business and community. Blog about the real estate market covering Coral Springs homes for sale, Weston luxury homes, and similar markets. As potential customers search, they hopefully will come across your posts, your name, and your website! By drawing in customers searching for specific information, such as Weston luxury homes, you will bring in the local market of buyers and sellers.
- Be Social: If you have taken notice, social networks are everywhere and involve everything. Most of us use social networks to stay in touch with others, but it is also used to stay updated on what is going on in the world around us, including our personal lives.
More and more people rely on the Internet and social sites to help get our daily lives in order. From asking our friends for referrals to reading about which businesses our network of friends and colleagues are using has become the new “backyard” fence.
Chatting with others about the local goings-on is all done on Facebook, Google+, Instagram, Pinterest, and other similar sites. This is why these types of avenues are critical for a local realtor’s success, and it needs to be used in order to be a viable sales tool.
