Real estate sales professionals have a fantastic job if they love working with people and the ever changing property market like we’ve experienced lately in the Coral Gables luxury homes business. This field of work isn’t made for everyone, but for those who have found a career home in the housing and commercial industry know it is an exciting place to be!

One of the keys most well-seasoned real estate professionals, including those working in the Coral Gables luxury homes market, will attest to is that there are ways of broaching sensitive topics with certain people. Just ask any Berkshire Hathaway HomeServices Florida Realty team member who has been in the business for any length of time, and they will tell you that the situations they encounter in their daily routine are something that could easily be a quite entertaining reality TV show!

Whether it be your clients who are trying to sell Coral Gables luxury homes but can’t quite see why their well-loved pink walls may not be so appealing to potential homes. Or, it may be those home buyers who must be living in another time zone because they are never on time or don’t even show up, but keep insisting on setting up appointments. Convincing these clients that change is good take some finesse.

Change is Good

It is not enough to be nice and friendly as a means of persuading people that the way they are going about buying or selling a home is not going to work. You also have to present how a change is going to be much better. You have to present compelling proof. Give them examples of how a homeowner added this or that to a home that wouldn’t sell and voila, it had a bid the next day. Using one-on-one comparisons is a great, just be sure that your advice is truthful and confirmable.

Break it to Them Gently

There are some key ways many Coral Gables luxury homes sales professionals persuade their clients that some changes need to be made:

  • Perfect Timing: Knowing when to present information to a client is critical. After informing them of some good news or thanking them for completing a pertinent item may then lead right into why it is important that they update or change something in order to make their Coral Gables luxury homes more competitive.
  • Listen Before Talking: You need to get to know who your homeowners are before you can effectively advise them in their next appropriate moves in selling their property. Find common ground and relate to how they are seeing their situation and their current home as well as their future property. It is then that you may have an idea of how to present any information to them.
  • Be Understanding: Empathy goes a long way when interacting with clients. Whether they are home buyers, home sellers or others you come in contact with as you travel down your career path, the ability to understand how someone is feeling about a particular situation or issue can help you find the appropriate solution that will hopefully please them and at the very least satisfy.

With these techniques in mind, you are sure to have pleasant days ahead when interacting with others in the real estate business. And don’t forget to bring with you a positive attitude and sincere smile. All of these are sure to keep you in business for a long time to come.

Florida Realty News
Florida Realty News
Berkshire Hathaway HomeServices Florida Realty, a wholly-owned subsidiary of WCI Communities, has over 39 locations and more than 1,650 real estate sales professionals and team members serving 17 counties throughout Florida.
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