Realtors in the Coral Gables luxury homes market usually have no problem finding home buyers looking for properties. Coral Gables is a fantastic location to settle into, whether your clients are raising a family or raising the roof!

Successful realtors working in the Coral Gables luxury homes market are continually networking to build their customer base and create new leads. Where these top real estate professionals focus their time, energy, and money to build a strong sales pipeline is key in maintaining their success rate.

According to statistics from the National Association of REALTORS®, there are some distinct methods in building leads for buying and selling Coral Gables luxury homes.

Generating Leads Targeting Interested Buyers Looking for Homes

Real estate professionals can expect to receive most of their home buyers from the following sources:

  • 57% from their contact list and referrals
  • 8% from referrals recommended by vendors and other professionals
  • 12% from Open Houses and For Sale Sign
  • <11% from Internet leads
  • 3% from office walk-Ins
  • <1% from direct mail
  • <1% from print and specialty advertising

Generating Leads Targeting Interested Property Owners Wanting to Sell

When it comes to finding property owners interested in listing their homes for sale, most real estate professionals find their home listings from the following sources:

  • 68% from their contact list and referrals
  • 7% from referrals generated from vendors and other professionals
  • 7% from Open Houses and For Sale Signs
  • 4% from Internet leads
  • 2% from direct mail
  • <2% from print and specialty advertising

Analysis of These Key Factors

The NAR numbers point out what most of us have already known – real estate is a relationship driven business, whether it is from the buying or selling side. It comes as no surprise that relationships are the driving force behind building a strong Coral Gables real estate business.

As noted above, an overwhelming number of your leads are going to come from your contacts. Direct leads and referrals from vendors and professionals are truly a real estate professional’s bread and butter.

Pay special attention to Internet leads. Today’s world places a lot of power in the hands of potential clients. Research shows home buyers choosing realtors from their own online searches have more than doubled in the last 20 years. What realtors need to keep in mind is that they can “purchase” online leads through various ads and other digital marketing campaigns; however, this doesn’t mean that those leads will end in a sale. In fact, buyers choosing a realtor online do not feel a strong loyalty to them and may jump from realtor to realtor. Real estate professionals can maximize their Return on Investment (ROI) and net income by building stronger relationships.

It is important for Coral Gables luxury homes realtors to continually drive their lead generation and it is apparent that building and capitalizing on relationships is the best game out there. First, maximize your revenue potential through with your contacts and professional referrals. Next, turn to the Internet to drum up leads and work those until you’ve constructed a true relationship.

In the end, it’s not advertising but word of mouth that is going to help you become and maintain a successful real estate career in Coral Gables luxury homes market and any other city or area you work in.

Florida Realty News
Florida Realty News
Berkshire Hathaway HomeServices Florida Realty, a wholly-owned subsidiary of WCI Communities, has over 39 locations and more than 1,650 real estate sales professionals and team members serving 17 counties throughout Florida.
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