Have you gotten fed up with all the advertising in recent movies? We are living in a culture overwhelmed by logos, and “Product Placement” is an effective strategy for brands on the market to gain long-term exposure at a fraction of the costs. Today’s Product Placement represents changes in cinema as far as becoming a medium for advertising as opposed to good-ol’ story telling. Placing commercial products in a film is an inexpensive advertising tool for companies seeking product recognition, especially if the advertisers lack healthy budgets. Yet, spectators in homes for sale in Vero Beach may have gotten a little annoyed with all the products advertised through Hollywood.
On the big screen, Product Placement has one goal, to make a flick look as realistic as possible. Excluding logos in Hollywood has become noticeable when depicting realism. If you saw a movie these days with Tom Cruise juggling a bottle labeled “Beer,” it would look fake. For car, soft drinks and athletic companies, Product Placement is a dependable and pocket-friendly way to grow.
Product Placement costs a fraction of television advertising. An average 30-second spot on television can average anywhere from $60,000 to $600,000, plus production. According to one Hollywood executive, the long-life exposure of Product Placement deals may be worth $50,000 to $750,000. Therefore, Product Placement is earning an infinite shelf life.
Superstar Tom Cruise is getting older, and so is his audience of Vero Beach real estate owners. To retain all the right moves at the box office, he and other Hollywood giants, such as Steven Spielberg, must capture The Matrix generation to stay on top. Doing so with Minority Report cost millions upon millions of bucks in computer animation to portray the year 2054. So, who better to supply some of the budget than gigantic corporate monsters, whether it is of soda, beer or luxury sedans? Big whigs such as Starbucks coffee and Lexus just do it, that’s who.
Spectators feel that Product Placement is overdone in movies, like Minority Report. Obvious endorsements include a copy of USA Today flashing instead of headlines for readers and several motorized mechanisms provided by Lexus. Spielberg knows what he’s doing. After all, the most commercially successful film for 20 years, E.T. sparked the sales of Reese’s Pieces by 65% after its 1982’s release.
In I Am Sam, Sean Penn is a mentally handicapped employee of Starbucks. The coffee giants provided a location complete with employees, uniforms, and coffee. Similarly, the second Austin Powers, The Spy Who Shagged Me, mocked Product Placement by exaggerating promos from both Starbucks and Heineken beer.
It would be nice if the advertising mammoths didn’t get carried away with their new roles in show business. It would be refreshing if the moviegoer felt he was seeing a picture that was made solely for art. Imagine if the mere story and the actors’ talent and execution were enough to reach out and touch somebody in today’s commercialized society. Vero Beach luxury homeowners deserve a break today from the exhausting advertising campaigns coming out of Hollywood.
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Berkshire Hathaway HomeServices Florida Realty has 42 locations serving 19 counties throughout Florida and approximately 1,800 sales professionals. The full-service brokerage, founded in 1999, is a wholly owned subsidiary of WCI Communities, Inc. To learn more about the best Vero Beach real estate business, visit www.BHHSFloridaRealty.com today.
