It doesn’t matter if a Fort Myers real estate professional spent multiple years in college and earned fantastic grades, nothing is as important as experience in the South Florida market. For instance, a kid coming right out of school doesn’t know the latest and greatest tricks to showing a property. That’s why it helps for a real estate specialist to know what he or she is getting into.

For starters, any home for sale in Fort Myers must be properly staged. Not only should the home be nice and clean, but adding soft music can always be a nice touch. Stay away from any tunes that may turn listeners off, such as death metal or gangster rap. While this sounds like common knowledge, you would be surprised at the horror stories I have heard about properties being shown. Put out some freshly baked cookies and pop some popcorn. Let folks wash everything down with water or fruit juice. While serving alcoholic beverages may sound fun, it can make for a disaster when unwanted guests start piling in through the front door. It is also important to take down as many personal photos and mementos as possible, allowing potential buyers to see themselves in the home.

Every real estate guru in the Sunshine State must do his or her homework before showing any piece of property. Important facts to be familiar with include the local schools, shopping, and fastest routes to the highway. More important, he or she should be able to assist buyers with getting their finances, budget, and mortgage organized. If a potential buyer won’t be able to pay for a home, the real estate professional is only wasting his or her time.

Asking prices for property are not made up. They are created after homework is performed, comparing similar properties’ asking prices and sales prices around the neighborhood. Factors leading to the asking price include neighborhood, renovations, amenities and size of the home, as well as the lot. Is it in a gated community or walking distance to the beach?

Buyers and sellers also have to think about the time of year to do business. Fewer homes are being purchased at the end of summer and during the fall, as children will be heading back to school. Along the same lines, the market tends to heat up at the end of spring and the beginning of summer.

A handy technique to grab a seller’s attention is to write a personalized letter by hand, rather than sending an e-mail or text message. Make the letter memorable with photos of your family. Doing so may help the seller visualize them in the house, as opposed to it becoming a fraternity house for parties, if not torn to the ground. Opening up emotionally can do wonders for anyone making an offer.

When the time comes to buy the perfect Fort Myers luxury home, you should try your best to stay one step ahead of the competition. Make friends in the business and network, network, network around Fort Myers and the rest of South Florida.

 

About Berkshire Hathaway HomeServices Florida Realty:

Berkshire Hathaway HomeServices Florida Realty serves 19 counties throughout Florida with over 40 locations and approximately 1,800 Sales Professionals. The full-service brokerage company, founded in 1999, is a subsidiary of Lennar Corporation, a Fortune 500 company and is a franchise member of the Berkshire Hathaway HomeServices’ network, one of the few organizations entrusted to use the world-renowned Berkshire Hathaway name. The company offers residential and commercial services as well as seasonal rentals, property management, REO & Foreclosures, corporate relocations, referral services, title, home service plans, and personal concierge services. Berkshire Hathaway HomeServices Florida Realty ranks in the Top 10 in the network among 42,000 Sales Professionals, 1,200 offices throughout 47 states. The company is the overall No. 1 fundraiser for The Sunshine Kids Foundation, having generated more than $3.37 million since 2001. Visit www.BHHSFloridaRealty.com.

Florida Realty News
Florida Realty News
Berkshire Hathaway HomeServices Florida Realty, a wholly-owned subsidiary of WCI Communities, has over 39 locations and more than 1,650 real estate sales professionals and team members serving 17 counties throughout Florida.
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