Berkshire Hathaway HomeServices Florida Realty Acquires Prudential Sterling Properties


Transaction expands the brokerage’s presence in the Space Coast and Treasure Coast markets

SUNRISE, FL (May 3, 2016) – Berkshire Hathaway HomeServices, the real estate brokerage network operated by HSF Affiliates LLC, announced that Berkshire Hathaway HomeServices Florida Realty has expanded in Indian River County and Brevard County with the addition of Indian Harbour Beach-based Prudential Sterling Properties. The transaction adds 65 agents and support staff to the Florida Realty team, plus a strong presence in the Space Coast, Treasure Coast and surrounding regions. Terms were not disclosed.

“Prudential Sterling Properties is one of the most highly respected real estate brokerages in the area,” said Rei Mesa, president and CEO of Florida Realty. “The firm is known for strong leadership, skilled and well-trained agents and a long list of loyal customers. We’re proud to welcome these professionals to the Florida Realty family.”

Real estate veterans Barbara Wall and Nancy Taylor have owned and operated the brokerage since 1982, leading it to years of growth and success. The two will continue with Florida Realty as broker associates. “Florida Realty’s core values and vision are an excellent match for our team,” Wall said. “We are excited to join forces with Rei Mesa and the team, and to continue our long-standing tradition of growth with exceptional service.”

Added Taylor: “The Berkshire Hathaway HomeServices network is built on a foundation of trust, integrity, stability and longevity, and we’re proud to be among its exceptional members,” she said. “We believe our new brand will resonate extremely well with our customers and sales professionals alike.”

The transaction represents the next in a series of acquisitions completed by Florida Realty since it joined Berkshire Hathaway HomeServices as a charter franchisee in October 2013. Others included Norris & Company Real Estate in Vero Beach; Realty Unlimited in St. Lucie County; Cristello & Company and Elite Preferred Realty in the Sarasota and Lakewood Ranch areas; Main Street Realty International in Orlando; and new branch offices in Palmer Ranch (Sarasota) and Winter Park (Orlando).

About Berkshire Hathaway HomeServices Florida Realty

Florida Realty operates with 41 locations and more than 1,800 sales professionals serving 19 counties throughout Florida. The full-service brokerage, founded in 1999, is a wholly owned subsidiary of WCI Communities, Inc. Florida Realty ranked fifth for sales volume among Berkshire Hathaway HomeServices franchisees during 2015. It is the network’s No. 1 fundraiser overall for The Sunshine Kids Foundation, having contributed more than $3.15 million over time. Visit

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices now accounts for more than 42,000 agents and 1,200 offices in 47 states.

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.

Media Contacts:

Stacy Benedict
(954) 693-0193

Kevin Ostler
(949) 794-7980

Florida Realty News
Florida Realty News
Berkshire Hathaway HomeServices Florida Realty, a wholly-owned subsidiary of WCI Communities, has over 39 locations and more than 1,650 real estate sales professionals and team members serving 17 counties throughout Florida.
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