Berkshire Hathaway HomeServices Florida Realty Reveals New Global Brand Identity

Berkshire Hathaway HomeServices Florida Realty

Refreshed Aesthetic Captures Creative and Innovative Spirit of Leading Real Estate Franchise Network.

Sunrise, Florida – Ahead of its global brand’s 10-year anniversary, Berkshire Hathaway HomeServices Florida Realty, unveils a bold refreshed look. The modern design paired with sophisticated and vibrant colors bring a fresh identity to a brand founded on the principles of trust, stability, integrity, and longevity. 

“With the launch of the new brand identity, Berkshire Hathaway HomeServices emphasizes its attention on bringing the highest level of support and service to its associates and customers. The thoughtfulness and consideration taken on this transition epitomizes the Berkshire Hathaway HomeServices commitment to excellence,” commented Rei Mesa, President and Chief Executive Officer, Berkshire Hathaway HomeServices Florida Realty.”

The Berkshire Hathaway HomeServices style evolution is centered on the needs of real estate professionals working within a business that is driven both digitally and with an emphasis on personal connections and relationships. A striking refreshed brand logo, refreshed color palette, and modern typography will be showcased throughout the world and via the millions of marketing pieces, digital impressions, and brand awareness campaigns generated each year and proudly displayed on company and agent websites, yard signs, marketing collateral and more.

Berkshire Hathaway HomeServices Florida Realty will incorporate the refreshed look and feel in a phased approach with the environment and economics being important considerations of a project of this scale. 

The Berkshire Hathaway HomeServices Luxury Collection also reveals a refreshed look today. Luxury Collection Specialists comprise an exclusive group of real estate professionals and an unparalleled portfolio of the most magnificent properties around the globe. Designed to personify the qualities Luxury Collection Specialists conduct their business, the refreshed look of luxury is contemporary, yet classic, and always refined. 

To view the Berkshire Hathaway HomeServices refreshed look and for more information, visit:

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About Berkshire Hathaway HomeServices Florida Realty

Berkshire Hathaway HomeServices Florida Realty serves 22 counties throughout Florida with over 30 locations and nearly 1,700 sales professionals. The full-service brokerage company, founded in 1999, and is part of HomeServices of America, the nation’s premier provider of homeownership services. The company is a franchise member of the Berkshire Hathaway HomeServices’ network, one of the few organizations entrusted to use the world-renowned Berkshire Hathaway name. The company offers residential and commercial services as well as seasonal rentals, property management, REO & Foreclosures, corporate relocations, referral services, title, financing, home warranty plans, and personal concierge services. Berkshire Hathaway HomeServices Florida Realty ranks in the Top 10 in the network among 50,000 Sales Professionals, 1,500 offices across 12 countries including, the U.S., Canada, Mexico, Europe, the Middle East, The Bahamas, Aruba and India.  The company has been recognized as the No. 1 fundraiser for The Sunshine Kids Foundation, dedicated to children with cancer, having generated more than $4 million. Visit

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