Most everyone who is anyone has an email address, at least anyone who is looking to buy or sell Cape Coral luxury homes. In fact, recent numbers show 95% of online consumers do have an email address and they check it nearly every day. This is why sales professionals in the Cape Coral luxury homes real estate market need to make use of this invaluable marketing tool.
Why Email?
Most realtors are people persons. They love to talk with clients and are comfortable chatting about properties and all the latest news in the local real estate market. However, many people searching for Cape Coral luxury homes may not have the time or inclination to take in all that information in a single conversation on the phone.
According to national statistics, most people prefer to communicate about their business deals via email. One of the reasons is that an email provides them, and you, with a record. You will know when you originally saw this listing, when it was sent to the client, and all the details in between. If a Cape Coral luxury homes property is a perfect selection for them, but it is listed at a price just slightly higher than they were expecting having a record of it can be helpful. A few months from now, if that same property is still sitting on the real estate rolls, then they may want to venture with a bid that is within their price range.
Another great reason is to allow your clients to review your messages at a time that is convenient for them. This way they can take in all the information on the potential property and show it to anyone else who might be involved in the purchase as well. The information is right there in their inbox whenever they want to revisit or share it.
Also, email comes at a very low cost. It allows you to reach as many or as few prospects as you would like and you can set up automatic emails which are time efficient.
Email Marketing Campaigns for the Cape Coral Luxury Homes Market
Using email marketing campaigns to reach potential home buyers is easy and effective. Realtors just need to get an email address from their clients and their preferences for ideal Cape Coral luxury homes.
Now you are able to send them photos of homes along with information about properties, including the community, days on the market, and prices. Let the properties speak for themselves. More often than not, this type of marketing is far more persuasive than trying to verbally describe a listing.
On average, email marketing outperforms social media with 3 times the conversion rate! Additionally, companies using email marketing routinely to communicate with their real estate clients end up with approximately 50 percent more leads, according to some estimates, than real estate companies who do not.
Don’t miss out on valuable leads! Use email to build your client relationships and keep your name in the forefront of their minds.
