New Member of the Institute for Luxury Home Marketing
Fort Lauderdale, Florida/December 6, 2016 — The two-day training, which trains
residential real estate professionals on selling and marketing to the affluent, covered topics such
as: demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury
home product, and creating a marketing plan for the multi-million dollar property.
“Agents who take our intensive two-day training and become members of The Institute of
Luxury Home Marketing are professionals who are actively working to differentiate
themselves within real estate by fine-tuning their expertise and competencies in the luxury
niche,” said Amanda Hammer, Director of Membership at The Institute. “Through training and
membership within our organization, they are exemplifying their dedication to better
understanding and serving the needs of the affluent buyer and seller and are dedicated to
providing the exceptional service that the affluent have come to expect.”
“Only current and active members of The Institute are eligible to earn the Certified Luxury Home
Marketing Specialist® (CLHMS) designation, a prestigious luxury-specific professional
designation that reflects that the real estate professional has proven documented performance
within the luxury residential market” added Hammer.
Prior to entering Real Estate in 2005, Chriz was a Marketing and Media CEO for over 20 years
having worked with Fortune 500s, media and cable corporations, government and non-profit
entities alike. The transition to Real Estate was a natural fit for her, as she loves marketing and
especially helping people achieve the American Dream of Home Ownership. The daughter of
immigrant parents, nothing was more important to her family than owning their own home.
Today, Chris specializes in the selling of Luxury and Residential properties, however, over her 11
year career in Real Estate; she has also worked in the Investment and Commercial Real Estate
sectors, and has a full working knowledge and expertise in these multiple disciplines of Real
Estate. This certainly makes Chriz Tokar a valuable Realtor® to have in your corner. In
addition to holding the Luxury Home Marketing designation, she also holds the CDPE
designation (Certified Distressed Property Specialist), and is a 5-Star Zillow Agent. She has been
among the top producers in Real Estate for many years.
For insights into the current state of the luxury market and Real Estate contact:
Chriz Tokar at Berkshire Hathaway HomeServices Florida Realty at 954-600-7427
or email at LuxuryHomesByChrizTokar@gmail.com.