There is always a demand for Cape Coral luxury homes. The key for a realtor working in the Cape Coral luxury homes market is to get those potential home buyers and sellers to reach out to you. More than half of all people entering into a real estate deal will end up working with the first real estate professional they actually meet and have a conversation with.
Listing properties, buying leads, and other online sales creation can help get realtors started. The real answer to building a client base and converting sales into leads is to see potential clients in each and every person.
Invite Them to Want More
Inquiries from online leads don’t give real estate professional a chance to truly connect with a potential buyer. A potential buyer may ask specific questions about a property, and most realtors will answer all their questions and even offer more. What realtors don’t know is that by doing just the opposite they may actually get a chance to talk to an interested party. Withholding just a bit of information invites the lead to make further contact.
For example, if the person asks a question about the kitchen, a realtor may answer their questions directly but then invite them for more. By mentioning a recent upgrade that has been done to the kitchen and alluding to the fantastic features added may pique curiosity. Then ask for a contact number so you can give all the details. That’s a great way to reach out! Just be honest. Whatever you choose to mention as an invitation for more information will hopefully get them to ask for more by either leaving you their number or giving you a call. Remember, this first chat is the start of building a future relationship that could lead to a closed deal and maybe even more!
By holding back just a bit of information, real estate professionals have an opportunity to learn more about what the buyer is searching for, schedule an appointment for a face-to-face meeting, set up home tours, and eventually bid and close on a home.
Get Back to Them Fast
Successful realtors are never too busy to respond to a potential client. Anyone who is in the sales business knows that buyers need to feel important. The truth is they are important. Without them, you won’t be selling real estate for too long.
To increase your chances at converting leads, you have to get back to those leads as soon as they reach out. Statistics show realtors are nine times more likely to convert an Internet lead if a response is returned in five minutes or less. Make it a point to check your online lead inquiries frequently so that you can ensure this important job is taken care of.
Close the Deal on Cape Coral Luxury Homes
Real estate is about selling properties. Unfortunately, too many realtors emphasize customer service and forget about closing the deal. Customer service is part of the job, but it is not what pays your salary. Real estate sales do. Ask for their business by telling them what you are going to do for them. You need to close in order to convert a lead into a closed sale.
