One of the most important skills of any successful real estate professional is matching buyers with the right homes for sale in Delray Beach. As easy as this sound, there truly is an art to finding out what the interested home buyer is all about so you can correctly target their home search.
A smart tool that can help narrow the playing field is a survey or questionnaire. Either in person or on your website, you can create a list of questions that will make sifting through buyers quicker and more efficient. The trick is to create a system that is simple and painless for buyers but targeted enough to let you know which respondents are serious about searching and buying homes for sale in Delray Beach.
It is also really important to be strategic in your approach. The goal is to get as much relevant information as possible without asking an extended series questions that cause buyers to drop out or stop answering them accurately as they rush to finish or out of sheer boredom.
Accurately Targeting Delray Beach Real Estate Questionnaires
To avoid alienating potential homebuyers, be mindful of the following:
- Short and Sweet: Ask just the most relevant questions. People don’t have a lot of time to spare and most don’t want to spend it filling out a questionnaire. The truth is you just need to know what type of property they want, the size of the house, neighborhood, how much they want to pay for it, and the down payment.
- Skip Details: Keep the questions simple and avoid too much digging. People don’t want to feel like they have to give up too much of their privacy to look at homes for sale in Delray Beach. Try to avoid asking them to fill in details you can pick up in conversation later, such as current living conditions, job location, lease expiration date, and convenient times to view a house.
- Tell Them Why: To get potential home buyers on board, tell them who you are and why it is important for them to honestly answer these question. A warm and friendly approach that the type of answers that will be most effective to help find the home of their dreams.
- Direct Questions: Avoid asking open-ended questions which may confuse buyers and not get you the information you need. Ask: How many bedrooms do you want? How many bathrooms do you want? Instead of: How big of a house do you want? The more specific your questions, the more specific answers you will likely get.
- Email Address: Don’t scare off an interested lead by asking for their email address, cell phone number, home address, employment address, work phone number, etc. All you really need from someone is their email address. Delray Beach real estate professionals can work with that to turn a potential homebuyer into a solid lead and eventually a buyer.
Taking the time to put together a strategically thought out list of questions will allow you to focus your time and resources more accurately.
