To market a piece of Marco Island real estate, you are going to need to have some quality photographs. There is no better way to attractive perspective buyers’ eyes to a property than to entice them with photos of attractive and comfortable properties. But before whipping out the camera, you need to give some thought to the whole process.
To start, you should consider the benefits of hiring a professional photographer, maybe even one with some experience in the industry. These pictures are what will get a buyer to take a second glance at the home before they call you or your real estate specialist. One of the most important things that will set your property out from others is photographs. When a shopper is searching properties in MLS or on the web, photos grab their attention. Is this shallow? Well, yes and no.
Unless you are talking to a lawyer or psychiatrist, words are cheap. Indeed, the real estate world has its own lexicon of terms that don’t really mean what they say and are the basis for some snide remarks. For example, the term “cozy” is a fancy way of saying small. The question, of course, is how small are we talking? This is why photographs are key to your marketing efforts.
In the view of most buyers, the initial proof in the pudding is in photographs. It is rather hard to believe what most real estate gurus write in their ads. Frankly, their words may not mean anything. Much like a dating site, however, photographs tend to shed a more objective light on the subject. This isn’t internet dating where the property will get old, grow in size, and change its paint color with a few years’ time. Put in practical terms, buyers don’t believe your words but do believe photographs. Hopefully, they haven’t been played with too much on Photoshop.
If you give some thought to what I just said, you will realize that I am suggesting that most buyers assume you will lie about a home for sale in Marco Island in advertisements. Don’t take it personally. They don’t know you, so why should they trust you? They should not. That being said, you can use this distrust to your advantage.
You would be shocked at just how many people put little or no effort into the photographs of their property. They shoot them on the smartphones with no thought of lighting or angles. As an old commercial slogan stated – Image is everything. While it is a shallow statement, it is still true. Your pictures will leave the last and most colorful image of the home for sale.
This means you need to strongly consider hiring a professional photographer to take the pictures that get printed, as well as posted on the internet. They understand lighting, angles and so on. It may sound like an unnecessary expense, but it can be the difference between a sale of a Marco Island luxury home and the property sitting on the market for an extra year or two.
About Berkshire Hathaway HomeServices Florida Realty:
Berkshire Hathaway HomeServices Florida Realty serves 18 counties throughout Florida with over 40 locations and approximately 1,800 Sales Professionals. The full-service brokerage company, founded in 1999, is a subsidiary of Lennar Corporation, a Fortune 500 company and is a franchise member of the Berkshire Hathaway HomeServices’ network, one of the few organizations entrusted to use the world-renowned Berkshire Hathaway name. The company offers residential and commercial services as well as seasonal rentals, property management, REO & Foreclosures, corporate relocations, referral services, title, home service plans, and personal concierge services. Berkshire Hathaway HomeServices Florida Realty ranks in the Top 10 in the network among 43,500 Sales Professionals, 1,300 offices throughout 47 states. The company is the overall No. 1 fundraiser for The Sunshine Kids Foundation, having generated more than $3.37 million since 2001. Visit www.BHHSFloridaRealty.com.