When it comes to selling a piece of Delray Beach real estate, referrals are vital. If you do not have a constant flow of new customers coming your way, the sales simply will cease to exist. Of course a real estate professional can rely on ads, as well as social media websites, like Google+ and Facebook, to stay in contact with consumers, but you need more than that. A professional must depend on referrals to stay on top of the South Florida real estate market.
Do not be too shy or afraid to ask for referrals from all your friends and family members. The worst anybody can say is “no,” leaving you exactly where you started. Studies show that the ideal time to ask people for referrals is right before he or she closes on a home for sale in Delray Beach. That way, you are still heavily involved in the deal, and the buyer is most likely pleased with your service. Otherwise, he or she wouldn’t be signing on the dotted line. Let that happy client of yours share their good news, as well as your contact information with every person he or she knows. But don’t leave the selling to the individual giving the referral. Simply ask him or her to hand out your business card. It is up to you, your website and/or your social media pages to convince a new client to give you a shot.
Depending on a well-written e-mail campaign is another wonderful way to sell numerous Delray Beach homes for sale. Simply put all your previous clients, as well as new contacts into an automated e-mail campaign on the web. You can type one letter or a single update and share it with thousands of people in no time. Then you and your real estate services will be fresh in shoppers’ minds. When the time comes to give out a referral, whose information do you think that person will share? It is certainly easier to forward a recent e-mail than go shuffling through drawers for an old business card. Just don’t send out too many e-mail blasts or you will quickly get spammed. Informing prospective clients of your latest properties for sale should be e-mailed out anywhere from once a week to once a month. Never forget to close every message with your contact information, a call to action button, and links to your social media pages.
Another nifty little trick to keep on the top of clients’ minds is to give out incentives for referrals. A simple thank you is always nice, but it may not be enough to keep the referrals for potential Delray Beach luxury homeowners pouring into your office. Offer some kind of small reward for every referral that comes your way, whether it’s a dinner coupon or a bit of cash. Perhaps make it extremely large for those referrals that turn into actual sales. Finally, do not forget anyone who gives you recommendations during the holidays. As long as you practice the right tricks to getting referrals, your business should prosper in no time.
About Berkshire Hathaway HomeServices Florida Realty:
Berkshire Hathaway HomeServices Florida Realty has 42 locations serving 19 counties throughout Florida and approximately 1,800 sales professionals. The full-service brokerage, founded in 1999, is a wholly owned subsidiary of WCI Communities, Inc. To learn more about the best Delray Beach real estate business, visit www.BHHSFloridaRealty.com today.
