In today’s world of mass communication, there is simply no reason that a real estate professional does not keep in touch with any and all clients looking to buy Delray Beach real estate. It may be hard to imagine, but many people in the South Florida business of buying and selling homes lose contact with their real estate professionals after their first closing. Yet, we all know just how critical it is to keep in contact with clients for future business, as well as referrals.

I understand that men and women get busy with new accounts, their families, and personal lives in general. Keeping in touch with a client from months ago simply gets procrastinated again and again. Eventually, so much time has passed, you may be embarrassed to reach out. However, there is no excuse for such behavior. Without contact with former clients, you can be missing out on lots of lead recommendations. You want him to tell him golf buddies how professional your office is, while she tells her girlfriends how quickly you found them their beautiful home for sale in Delray Beach.

Staying in touch is crucial for your real estate business. It can be as simple as a phone call. No, you don’t have to ask about the kids’ school or discuss what you are doing for dinner. However, you should find out if you can offer him or her any of your services. Ask the right questions and take note of any changes in employment, cell phone numbers, and e-mail addresses. Have there been any big weddings or babies brought into the family since you last spoke? Before you hang up, make sure to remind him or her to send any referrals your way.

Another way to stand out in the business is to take the time to write a personalized letter, rather than sending an e-mail, a text, or a generic postcard. Weird, right? It will be such a surprise to the recipient, that the gesture will not be forgotten. Add a photo of your family or your office staff so the postcard will not get thrown out. It may even end up on the fridge, assuming the kids are cute or the staff is attractive. Use a pen to say hello and explain that you were thinking about him or her. Send an invitation for to grab a bite whenever there is time. Doing so will make you stand out above the competition.

Finally, you can now get creative and make a video to send your clients on e-mail. Utilize the opportunity to show off new Delray Beach homes for sale, as well as Delray Beach luxury homes that you just took off the market. You can also host an open house and record clients sharing their stories about your service with the camera. Send out the video on email blasts, and post it on social media sites. Be sure to tag each speaker. Not unlike a handwritten letter, a unique video will not be quickly forgotten.

 

About Berkshire Hathaway HomeServices Florida Realty:

Berkshire Hathaway HomeServices Florida Realty has 42 locations serving 19 counties throughout Florida and approximately 1,800 sales professionals. The full-service brokerage, founded in 1999, is a wholly owned subsidiary of WCI Communities, Inc. Berkshire Hathaway HomeServices Florida Realty is ranked fifth in the Berkshire Hathaway HomeServices network and is the overall No. 1 fundraiser for The Sunshine Kids Foundation, having generated more than $3.1 million. To learn more about the best Delray Beach real estate business, visit www.BHHSFloridaRealty.com today.

Florida Realty News
Florida Realty News
Berkshire Hathaway HomeServices Florida Realty, a wholly-owned subsidiary of WCI Communities, has over 39 locations and more than 1,650 real estate sales professionals and team members serving 17 counties throughout Florida.
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