Spring may be known as the hottest selling season, but the trend towards listing during the holidays is starting to heat up. Traditionally, people have been reluctant to list due to the myriad of other commitments they have. Between school pageants, office holiday parties, and personal gatherings with family and friends, who has the time to commit the energy and resources required to list a house on the market and sell it?
Most people looking to sell right now have the attitude that they’ll wait until after the holidays to bring their house to market when they have more time and the sale won’t interfere with their holiday plans. While this seems logical, bringing your house to market after the holidays may actually work against your timeline. Buyers are increasingly starting their search online, where there is no ‘buying season’, and colder weather amplifies this with people spending more time inside. After the holidays, most people are not looking to make big purchases, as most disposable income has been spent in the previous month. These factors contribute to a supply shortage for people who are looking to purchase a house over the holidays.
Listing your house over the holidays not only takes advantage of the market inventory shortage, but also the purchasing frenzy created by the holidays. Some holiday buyers are specifically looking to purchase a home as a gift. Many buyers will also be looking to close a sale before the end-of-year to take advantage of the various tax breaks they become eligible for when buying a home. Another advantage of listing during the holidays is tastefully decorated homes that emanate the spirit of the holiday season motivate buyers to make an offer more than staged homes because they feel more authentic and representative of the house and neighborhood.
Berkshire Hathaway HomeServices Florida Realty has identified these existing market conditions and is ready to help you sell your home this holiday season with our Holiday Marketing Program. Berkshire Hathaway HomeServices Florida Realty has developed this program to help you enjoy the holidays with your family and friends while still taking advantage of this growing market.
The Holiday Home Marketing Program offered by Berkshire Hathaway HomeServices Florida Realty has been designed to show your home in an exclusive format to serious buyers, while not detracting from your personal time celebrating with family and friends throughout the holiday season. Some features exclusive to the Holiday Home Marketing Program:
- All showings are by appointment & only to qualified buyers.
- No “For Sale” signs.
- No advertising identifying the home.
- No lock box.
- No feature or highlight sheets in the home.
- No inside-the-home display information.
- No home phone number in MLS information.
- No open house for either public or REALTORS.
*Unless homeowner requests otherwise
If you’re interested in taking part in Berkshire Hathaway HomeServices Florida Realty’s Holiday Home Marketing Program, please fill out the program form linked here. Our real estate professionals throughout Florida are ready to utilize their years of local market expertise so you can take advantage of current market conditions. Contact us to act now, and one of our experienced real estate professionals will help you complete your next real estate transaction in confidence.